Model turns entrepreneur: Georgina Wilson shares her journey of starting her own business and how technology drives its success
By Leony R. Garcia
It isn’t surprising that business would always be a favorite conversation topic for renowned international model and ‘Asia’s Next Top Model’ Stone Island Vests Mens Sale Season 3 host Georgina Wilson. After all, Georgina has a double major degree in Finance and Accounting from the University of Sydney.
Beauty and brains personified, today Georgina has a multitude of successful fashion campaigns, hosting stints — and a successful business venture — under her belt.
In 2013, she partnered with fellow entrepreneurs and friends Bea Soriano, Eric Dee and Martine Cajucom. With a fascination on how start-up brands grow to achieve success, together they put up Sunnies Studios, Inc., now one of the country’s biggest eyewear brands.
With chic eyewear as the focus of their business, the four friends set out to build a brand that resonated with today’s generation. Sunnies houses on-trend and vintage-inspired unisex sunglasses. With 30 outlets now rolled out across the country, its designs remain effortlessly. When asked how they were able to do it, the partners shared that it took hard work and perseverance to open their first shop.
As Georgina shared, “We pursued building Sunnies not entirely knowing the challenges that lie ahead but knowing that we would always work on them together. That’s why it is also good that the four of us decided to do this together because we complement each other’s ideas and vision for the brand.”
From choosing the sunglass designs, making the shop Stone Island Trousers Mens Sale Uk posters, and heavy lifting stocks to the trunks of their cars, all of them are very hands-on. In hindsight, they all believed that doing all the legwork themselves led them to better understand their business venture inside out.
Doing business with friends also made it easier for them to divide work based on their areas of strength. Georgina was in charge of marketing, Martine became creative director, Eric handled finance, and Bea was on top of operations. As they performed their roles, one of the things that became clear to all four was that, in business, you have to act fast to seize Stone Island Polo Shirts Mens windows of opportunity. With this key insight, they tooled themselves and their outlets to operate in a flash.
One of the best moments that showcased the go-Cheap Stone Island Sweater Mens Sale getter attitude of the Sunnies Studios partners is last year’s Labor Day promotion. With only one-day lead time, the partners decided to have a Buy 1 Get 1 offer for the first store hour of May 1st in all their outlets nationwide. To pull it off, Eric created a chat group on a mobile app to get everyone on board in no time. With the help of social media promotions, people were already lining up in Sunnies shops even before they opened the next day.
Instances like this underscore the primary need for a reliable connection. Staying in touch even while mobile lets entrepreneurs like the Sunnies team to run their operations wherever they are. As Eric Dee said, “We make sure our outlets have internet access and that we are all equipped with mobile data for instant internet connection anytime, anywhere. That’s why we subscribe to a Globe myBusiness Postpaid Plan which allows us to mobilize our teams through texts, calls, and data whenever a big opportunity such as the Labor Day promo comes along.”
To learn more about Sunnies Studios, check out Georgina, Bea, Martine and Eric’s video through the Globe myBusiness YouTube channel and in social media with hashtag #InspiringSuccess.
Meanwhile, here’s good news for promising students, who are in their senior year in a bachelor’s degree or students, who are enrolled or accepted in a vocational course for the school year 2015 ~ 2016 — Panasonic has announced the opening of application for its 2015 Panasonic Scholarship Program (PSP) in the Philippines.
PSP-Philippines is administered by Panasonic Manufacturing Philippines Corporation (PMPC) along with the support of Panasonic Precision Devices Philippines Corporation (PPRDPH). The program is part of the company’s global corporate social responsibility outreach for the next generation.
The objective of our Panasonic Scholarship Program is to Cheap Stone Island Vests Mens contribute to the development of new breed of leaders, who are committed to nation-building and responsible global Mens Stone Island Jacket Sale citizens, according to PMPC president Nobuo Yasuhira.
Inquiries about the scholarship programs and application process can be coursed through Panasonic Scholarship Office – Philippines via e-mail at lorenzo.magsingit@ph.panasonic.com or lourdes.fabay@ph.panasonic.com. The call-for-application ends on June 26, 2015.
