It’s More Fun in the Philippines: Regional and provincial food items now available in leading supermarket
by Leony Garcia
Do you love Filipino delicacies such as Ilocos Fish Crackers, Cebu Drie Mango Chips, Memer Durian Candies, Peanut Kisses, El Tesoro de Cebu Turrones de Mani, Pampanga Chicharon, and Bundy Wine?
Now you don’t have look or travel far in order to satisfy your cravings as they are now available at a leading supermarket.
Robinsons Supermarket relaunches its Island Favorites section in select stores, in collaboration with the Department of Trade and Industry’s (DTI) One Town, One Product Program (OTOP). In support of the DTI-led program, the grocery chain giant will feature a variety of locally made products in the said section.
OTOP-Philippines is a priority program of the government to promote entrepreneurship and create jobs by promoting patronage of products using indigenous raw materials and local skills and talents. Its mission is to highlight products from different regions that have competitive advantages, in the hopes of improving local products’ quality and marketing.
OTOP products are created by local communities, highlighting tradition and culture while emphasizing sustainability and generating livelihood. It focuses on and develops a particular town’s or province’s or region’s main product or industry with the view of revitalizing each region’s economic activity.
“As a Filipino retailer, we feel it is our responsibility to highlight the best of the Philippines’ products. Through the Island Favorites section, our consumers can be assured of the wide variety of ‘pasalubong’ choices at competitive prices and of excellent quality – the same standards of DTI’s OTOP program,” said Robinsons Retail Holdings Inc. President and COO Robina Gokongwei-Pe.
Apart from being a staunch advocate of health and wellness, the supermarket also recognizes its role in strengthening the economic base of every community it serves by supporting locally-made products. Now your favorite ‘pasalubong’ is just within your reach.
