Award-winning businesswoman Rhea Tan looks back at 3,500 start-up capital, celebrates Beautéderm’s 12th anniversary
Rhea Tan is a lady boss from Vigan City who started Beautéderm in 2009 and has since then transformed it into one of Philippines’ leading beauty and wellness brands.
In a short span, Beautéderm has flourished under Rhea’s effective leadership and marketing power. In fact it is Philippines’ first beauty and wellness brand with “road to 200” successful worldwide stores and 80 celebrity endorsers.
Today marks the 12th anniversary of Tan’s empire. She told PSR how she established it with a modest Php3,500 start-up capital.
“It has always been a wonderful adventure since day 1 and the adventure becomes more and more exciting as the years pass by. Today, 12 years after and counting, the adventure of running my own company continues to thrill and excite me,” the award-winning businesswoman said.
Despite popularity, Tan remains humble and hardworking. She considers her staff and endorsers a real family.
What is Beautéderm’s biggest achievement?
“The greatest achievement that Beautéderm has ever accomplished and will continue to aspire to accomplish in the years to come is to help our sellers and franchisees level-up their lives, to continue in providing our loyal costumers life-changing products that will give them that added boost of confidence as they live their lives in the realization of their dreams,” Tan answered.
She added, “Our biggest accomplishment is every seller whose life became more comfortable because of our honest business model; our most memorable moments are the testimonials of our costumers and users who attest passionately about the how Beautéderm breathed beauté to their lives and how they became happier and more confident because of the products that we lovingly developed for them.”
12 beautéful years and counting
No doubt Rhea inspired and shook the beauty and wellness world. The Beautéderm CEO promises to serve her purpose.
“I just want to help people, to share whatever blessings God continues to shower me with, to make just one person happy and smile with the sweet aroma of a good life that they share with their family and loved ones, to see the joy of success stamped in the faces of my sellers and franchisees, to receive a text message that a seller of mine is able to put her child up to school or a franchisee is able to build his dream house with hard work and love as the main foundations.”
For more updates, visit Beautéderm on Facebook and Instagram. Their new products Lipo Gommage and Wireless Hair Straightener are now available. Also available in Singapore and New Zealand.
