Gloc-9’s “ParehoTayo” acquired by Atty. Rico Quicho
by Roldan Castro
A month after it was released independently by Gloc-9, the song “ParehoTayo,” which was free to download and listen to online, has been acquired by Atty. Rico Quicho through PPL Entertainment.
It will be remembered that at the press conference launching the single in early January, Gloc-9 was asked about how this song seemed to parallel with the campaign slogan of Vice Mayor Isko Moreno, something that he had also read from some of his Twitter followers.
Asked about who he was voting for, Gloc-9 answered that he had yet to choose who to vote for, but that a major factor would be a platform for healthcare.One media stalwart whispered: that sounds like Grace Poe, doesn’t it?
Listening to “ParehoTayo,” any politician would have beensmart to try and acquire the song for his or her campaign. After all, the song speaks about the impoverished and difficult state of the nation that all politicians respond to and promise to solve.
Acquiring an existing song for a political campaign is not new in this country. In 2010, Gloc-9’s “Simpleng Tao” was used for the Manny Villar campaign as acquired through the recording company that owned it. “BagongUmaga” is a 1996 song by Bayang Barrios that was acquired by the Fernando Poe Jr. campaign in 2004, and which continues to be used by the current campaign of his daughter Senator Poe.
Atty. Rico Quicho heard “ParehoTayo” soon after its release and went into negotiations with PPL Entertainment in mid-January.
The turnover of the rights to the song and music video is effective February 1 2016.
