Iya Villania, Daniel Matsunaga, Rachel Alejandro lend star power to invite everyone on a Wellness Journey
By Leony R. Garcia
A leading supermarket fortifies its commitment to wellness by helping more Filipinos make healthier choices by easing access to healthier alternatives and making it as convenient as possible. It invites everyone to embark on a wellness journey as soon as they set foot inside the supermarket, with its unique health and wellness section. This destination area aims to address varied nutrition needs to fit every lifestyle and to help consumers make learned purchases.
Moreover, the “Shop Smart” tag label that color codes items based on their health benefits, nutritional content, and price discounts. Achieve everyday wellness and choose healthy items in green tags. These are products that meet at least three (3) of the Food and Nutrition Research Institute’s eight (8) nutritional attributes, namely: low salt, low calorie, low fat, low in saturated fat, sugar free, low cholesterol, low sodium, source of protein and source of dietary fiber.
Customers are also spoilt for choice of healthy products called Healthy You, which ranges from nuts, oats, juice, olive oils and many more. Or, they can also check out the supermarket’s ready-to-eat station called Healthy Selections where pre-packed healthy meals called Fit Cuisine or the make-your-own salad station can be found.
“We believe that health and wellness is not a destination but a continuous journey. And we want to be part of that journey in people’s lives by being a trusted partner that they can always rely on for all their health and wellness needs,” said Robinsons Supermarket General Manager Jody Gadia.
Lending star power for the #ILoveWellness campaign are showbiz celebrities Iya Villania, Daniel Matsunaga and his sister Vanessa, and Sexy Chef sisters Rachel and Barni Alejandro.
The Chika Minute segment host Iya Villania, who hosted the launching event at Robinsons Magnolia mall, is a health, fitness and sports buff herself. She trains with her husband Drew Arellano for duathlon and triathlon races and bonds with him as well for recreational running, biking, swimming, and other exercise workouts.
Daniel and Vanessa, on the other hand are both athletics and active lifestyle advocates themselves and did the wellness race challenge to the delight of mall goers.
Meanwhile, Rachel and Barni of The Sexy Chef, a diet food catering service and book authors of the same title, concocted and sample out healthy food preparations during the launch.
The Wellness Festival is a month-long festivity filled with promos and activities, all geared towards helping people actively choose the healthy lifestyle. Until July, booths from known health and wellness brands will also be in place to offer exciting activations and freebies for shoppers to enjoy and learn more about wellness.
