Eat Bulaga’s Kalyeserye featuring ‘AlDub’ trends in the social media, brings in good TV ratings
by Leony R. Garcia
Known as the Philippines’ longest-running noontime show for 35 years, “Eat Bulaga!” has withstood many ups and downs since its first episode aired on July 30, 1979. Together with the legendary triumvirate of Tito Sotto, Vic Sotto and Joey de Leon, the whole ‘Eat Bulaga!’ cast have entertained generations of televiewers both here and abroad. To date, it is the only local TV show successfully franchised abroad – in Indonesia.
https://www.youtube.com/watch?v=I9zYuDaIkdw
Known for its innovative programming, “Eat Bulaga” continues to offer lunchtime surprises to TV audiences to the delight of both young and old. Current talk of the town and trending in the social media is its Kalyeserye featuring the ‘AlDub’ love team of Alden Richards and Yaya Dub.
Ayon sa heartthrob na si Alden Richards, hindi nila inasahan (Eat Bulaga staff) na tatangkilikin ng mga manonood ang tambalang AlDub nila ni Maine Mendoza, na kilala ng mga dabarkads bilang si Yaya Dub.
Natutuwa rin ang aktor na pumatok maging sa netizens ang kanilang tambalan ni Yaya Dub na madalas na nagiging trending topic at nakakakuha ng maraming views ang palitan nila ng nakakakilig na dubmash videos.
Kaya mistulang naging live soap sa loob ng isang noontime show ang nabubuong ‘love story’ ng AlDub tandem. Kalyeserye naman ang tawag ng ilan dito dahil nga ito ay nagaganap sa isang kalye sa bawat barangay ng pinupuntahan ng Sugod Bahay gang segment nina Wally Bayola, Jose Manalo at Paolo Ballesteros.
Bale si Yaya Dub ay yaya o alalay ni Lola Nidora (Wally) sa naturang segment. Tinawag siyang Dub dahil ‘reyna’ ito ng dubsmash, na kinagigiliwan ng mga netizens. Dubsmash is a mobile app to create short selfie videos dubbed with famous sounds.
In just 24 hours, Maine’s Dubsmash video of her impersonating Kris Aquino and Kris’ EA Darla, has gotten over 1 million views. She uploaded it on Facebook on April 22 and when April 23 rolled by, it had already hit the 1 Million mark. Five days later, the video has 1.8 million views and still counting to this day.
May instant chemistry nga sina Alden at Maine, na isang culinary graduate, at marami ang kinikilig sa kanila, at nag-aabang sa kanilang pagkikita (dahil nasa studio si Alden at nasa barangay naman si Yaya Dub.)
Ayon pa sa AGB Nielsen Philippines, Eat Bulaga! maintained its position as the No. 1 show on weekday and Saturday daytime. It got ratings higher than 20% during the July 16-19, 2015 episodes, more than double the ratings registered by its noontime competitor.
The long-running show continued to get rising TV ratings on Mega Manila households after the introduction of the new loveteam AlDub on July 16 according to AGB.
The AlDub tandem is popular on social media, and videos of the two’s exploits get high engagement rates on Facebook and Twitter.
